MSNBC primetime viewership plunged 54% in the days after Donald Trump won the White House as the network’s audience tuned away from its left-leaning coverage, according to a report. The Comcast-owned cable news channel — which drew a daily average of 1.

The Rachel Maddow Show,” the liberal network’s highest-rated program, drew 1.3 million viewers on Monday, about a million shy of her October average, according to Nielsen. In a crucial ratings metric — viewers under the age of 54 — it was the least-watched edition of the show since April 2022.

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