The back-to-back MVP cements his superstar status by joining the Swoosh's flagship signature family, leaving his creative director role at Converse to redefine global basketball style.

Breaking down Shai Gilgeous-Alexander's move from Converse to Nike, and what it means for brands, NBA players, and the ...

Shai Gilgeous-Alexander joins Nike, leaves Converse.

Clark changed her Instagram handle and profile picture. Caitlin Clark is already giving the Indiana Fever one of the best seasons of her young WNBA career. Now, a small change away from the court has ...

South Carolina's long-awaited apparel transition from Under Armour to Nike is about a month way. Product will soon be arriving in Columbia. Plans for the July 1 change-over will soon be made. And ...