Nintendo of America boss Doug Bowser was asked about whether or not Nintendo would be using AI to develop games in the future, and, though he didn’t entirely rule it out, AI game dev isn’t in the ...

Nintendo of America boss Doug Bowser explains the console’s new game-key cards. Nintendo of America boss Doug Bowser explains the console’s new game-key cards. Andrew Webster is an ...

(The console is still scheduled for release June 5.) I sat down with Doug Bowser, Nintendo of America’s president, the day before the tariff decision. Nintendo won’t address the tariffs beyond ...

Nintendo of America president Doug Bowser explains why the console is currently priced at $449.99. Nintendo of America president Doug Bowser explains why the console is currently priced at $449.99.

and Nintendo of America President Doug Bowser has explained that this is part of a “variable pricing” approach that the company will be taking with Switch 2 titles. Doug Bowser was speaking to ...