You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon ...

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Are you a print subscriber? Activate your account. By Ad Age Staff - 14 hours 38 min ago 18 hours 28 min ago By Garett Sloane - 19 hours 21 min ago By Gillian Follett - 19 hours 57 min ago By Asa ...

A California judge has given Kars4Kids 30 days to either take its ads off the air or update them to disclose its affiliations ...

Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories. Many brands use a technique called ...

John Lewis released its 2025 Christmas advert on 4 November, launching the campaign under the title 'Where Love Lives' with the tagline, 'If you can't find the words, find the gift.' It has been a ...

An evocative ad campaign for Keds sneakers in the 1990s had women reminiscing. "What size Keds were you wearing," prompted the ads, "when they stopped delivering milk? When your mother was the ...

LimeWire has confirmed its relaunch as an NFT marketplace with a nostalgic advert. The website was initially shut down in 2010 after a legal battle with the Record Industry Association of America over ...

In a socially-distanced world, some brands have used the power of nostalgia to help people feel closer and more connected, and find a sense of continuity in tough times. It’s not just a marketer’s ...

In my research, I have spent a good deal of time speaking with people from across the world about their relationship with sound and music – how it features in their everyday lives and how it ...