Motocross and dirt bike riders have a new lens choice this summer: the Oakley Prizm MX. Oakley first introduced Prizm lenses for goggles in 2014 for snow sports, and has since rolled the technology ...
Editor’s Note: Oakley revealed the Prizm React at Outdoor Retailer in January 2018. Originally scheduled for an October launch, the goggles will become available in January 2019, according to an ...
The NFL has always been creative on the sponsorship front, but leave it to the league to create a revenue-driving opportunity from a piece of equipment they banned over 20 years ago. Yesterday, the ...
While Spy’s new Ace EC goggles garnered a great deal of press at last month’s Outdoor Retailer trade show in Denver, the company wasn’t the only ones with high-tech eyewear to show off. In fact, ...
Jones wrote the Prizm shield is notable because the NFL had banned tinted helmet visors, adding the accessory has a tangible benefit for players as well: "The Prizm lens was created with the intention ...
The Rio 2016 Olympics will showcase a high-tech perspective when athletes don the latest in sunglass technology. From lenses engineered to filter specific colors to help athletes see their field of ...