The Professional Bull Riders organization, also known as PBR, recently visited Madison Square Garden in New York. Part of PBR's Built Ford Tough Series, the event saw 35 of the best bull riders in ...

As cowboy culture makes a stylish comeback, PBR is roping in Gen Z fans with viral videos, sold-out arenas, and a modern take ...

The Professional Bull Riders organization, also known as PBR, recently visited Madison Square Garden in New York. Part of PBR's Built Ford Tough Series, the event saw 35 of the best bull riders in ...

Austin Gamblers ace rider Jose Vitor Leme won the 2025 PBR World Finals event title Sunday afternoon and was crowned the PBR ...

The professional Bull Riders have been coming to New York’s Madison Square Garden since 2007, but, in the first week of this year, they arrive in a city that is saturated with cowboy fever at ...

Credit: Jeffrey Hazelwood & Ian Moore / Mashable Composite; Inna Milla/MajorDesigns/Werner Amann/LifeJourneys/Via Getty Images Professional Bull Riding ... PBR event sold out three days at Madison ...