Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce at KRBL, explains why it is important for ...

Direct-to-consumer (DTC) packaging is customised packaging used by brands that ship products directly to customers, bypassing ...

For marketing teams, digital packaging allows for more creative storytelling ... where no one looks – underneath the package, for example – then no one is going to scan it.” ...

Let’s explore how the right packaging can amplify your brand’s reach through influencer marketing. Influencers thrive on visually compelling content, and your packaging is often the first ...

In a world where marketing media is increasingly fragmented, a brand’s packaging remains the constant and primary medium for brand communications. With a post-Covid-19 recession looming, packaging is ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...