Pantone picks a Color of the Year every year to forecast the upcoming season's trends, but how does the company pick it?

The top color of 2026 isn't exactly a vibrantly bright hue. Pantone named the soft white "Cloud Dancer" as its 2026 Color of the Year, the color-matching company announced on Thursday, Dec. 4. Cloud ...

These birth dates carry the vibration of the Sun, our celestial luminary of bright consciousness. Aspen gold matches your ...

Pantone LLC, the global authority on color and provider of professional color tools for designers, introduced an expanded array of color to the Pantone Matching System (PMS). The addition of 294 trend ...

From rose gold iPhones to shimmery cosmetics, metallics are everywhere. Now, Pantone is expanding to standardize those colors, too. With the rise of soft, cloth-coated gadgets, it’s become clear that ...

Earlier this month, many attractive people filled a room in Lower Manhattan. They drank elaborate cocktails and gazed upon ...

You can get Pantone suitcases and even Pantone Christmas ornaments, and now you can display your absurd devotion to that library of color by wrapping some color ...

Pantone Smoothies is a new Tumblr that matches smoothie recipes with their Pantone color. Avocado smoothie? That’s a Pantone 5787. Blueberry smoothie? A Pantone 644. Strawberries, raspberries, and ...

This smart and playful board book uses the Pantone Matching System to explore variations in familiar colors. On the right, a familiar object (a yellow lion, a pink piggy bank) rendered in Dardik’s ...