When PepsiCo acquired Poppi for a reported $1.95 billion, the headlines focused on the exploding functional soda category, ...
“The visual identity introduced in 2008 has been very successful for us over the past 14 years of the brand. That said, in 2023 we introduced the next era of Pepsi.” Indeed, it's one of the ...
Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...
In a world where every brand claims to taste the best, PepsiCo is approaching the taste conversation differently by showing customers how good Pepsi is, instead of telling them.
Introducing You Can’t Hide Great Taste - an always-on brand platform that captures the pure, unfiltered expressions of joy ...
Dr. Dre, Mary J. Blige, Snoop Dogg preview the Pepsi Super Bowl Halftime Show ahead of Super Bowl LVI. Check out the Live Visual Album after the show on Sunday at ...