The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? Gen Z may have you believe that the 90's and 2000's are back in style, but ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

A once-mocked hairstyle now has a stranglehold on the heads of Gen Z men, taking over social media and barbershops worldwide. Boys, some aged just 12, report forking out as much as $100 (sometimes ...

To perm or not to perm? The answer seems to be a resounding yes, judging by the men of all ages lining up to achieve the textured waves inspired by the likes of James Norton. An army of today’s top ...

Have you heard of broccoli perm? It looks what it sounds like: a fade on the sides and the crown full of curls, resembling ...

Talking trends with internationally renowned hairdresser Candice Wyatt-Minter, whose methodical colouring techniques and gravity-defying cuts are redefining the industry What colour hair trends can we ...

The breakfast show presenter, 41, was given a perm during a beauty segment in which he and fellow journalist Liam Tapper received new hairstyles. Matt was forced to close the show with the ghastly ...