There is an ongoing debate about the need for a business brand versus a personal brand. After reviewing current literature and crowdsourcing colleagues, the consensus seems to be that you need both – ...

If your application includes a resume objective statement, it's time to update your materials. Savvy job seekers should ditch old-fashioned resume objectives in favor of a more modern, ...

Building a reputation in the accounting profession takes time, but is critical to success. Traditionally, partners built their reputation, or personal brand, by pushing information out to clients, ...

Opinions expressed by Entrepreneur contributors are their own. If you’re reading this, you likely already have a personal branding statement: If you have a LinkedIn account, for instance, you have a ...

In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

What does it mean to have a personal brand, and why is it important? Building a personal brand may be a more significant factor in the advancement of your career goals than you might think. Your ...

Describe your value, then convince others. Your personal brand is the keystone to communicating your value during a job-search campaign. Once you have a clear statement to describe your value to an ...

Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...

Peters’s arguments have much to recommend them: Your personal brand, Peters argues, presents you as an authority in your field, elevates your reputation, and differentiates you from the competition.

As we approach the one-year mark since the onset of Covid-19 and with the possibility of widespread office reopenings on the horizon, now is the time to revamp and refresh our personal brands. As I’ve ...

Editor’s Note: This is one of the most-read leadership articles of 2014. Click here to see the full list. Companies have developed mission statements for years. It helps guide them by defining who ...