Even for the most tech-savvy of marketers, personalization is a confusing topic. No one seems to agree on what exactly ‘personalization’ means. To one marketer, personalization is using a customer's ...

Should marketers put efforts into 1-to-1 marketing when Gartner says marketers will abandon personalization efforts by 2025? Gartner predicts 80% of marketers will abandon personalization efforts by ...

Editor's note: The following is a guest post from Brian Solis, principal analyst and Futurist at Altimeter, the digital analyst group at Prophet. When was the last time you received a marketing email ...

Forbes contributors publish independent expert analyses and insights. I help executives track and innovate against business disruptions. When was the last time you received a marketing email like this ...

DALLAS--(BUSINESS WIRE)--Monetate, the leading personalization platform that helps build personal and meaningful digital connections between brands and their global customers, announced today that ...

Personalization is a confusing swamp of over-used buzzwords. At recent events, I cornered personalization experts in search of sane answers and realistic use cases. Here's what I've learned so far - ...

SAN DIEGO--(BUSINESS WIRE)--Certona®, a Kibo company and the pioneer in AI-driven personalization, today announced that the company has maintained its ranking as the #1 personalization provider to the ...

1. Enhanced Customer Experience: Panoptic personalization creates a personalized banking experience that caters to individual customer needs and preferences. This leads to levels of satisfaction and ...

Audio affirmations platform introduces AI that creates personalized programs based on user goals Montreal, QC – December 1, ...

Personalization isn’t just marketing — it’s the key to making every shopper feel seen, and retailers can finally scale it. In A scalable framework for digital transformation in retail, I outlined ...

Gifting giant 1-800-FLOWERS.COM has completed its purchase of Personalization Mall, an e-Commerce provider of personalized products. The $245 million acquisition, first announced in February, includes ...