Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle. It’s that ...

Despite advances in security technology, cybersecurity attacks and data breaches are increasingly common as attackers keep discovering new vulnerabilities and infiltration methods. Organizations now ...

To help companies to do this, Blue Latitude Health has developed an innovative two-part brand strategy and planning pack, based on its exclusive ‘Four Corners of Brand Experience’ framework.

(Bloomberg) -- Hooters of America has filed bankruptcy as the casual-dining brand known for its chicken wings and skimpy server uniforms struggles to lure customers.