Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...

Three top artists reveal how to integrate the rich, moody shade into your daily makeup routine. In the ‘90s, at the ...

Plum must be the color of 2025, as UGG recently introduced ... aptly-placed purple heart emoji),” and others chimed in with similar passionate-for-purple sentiments — from “Love at first ...