Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside ...

According to the agency Belift Lab on the 26th, ILLIT (Yoona, Minju, Mocha, Wonhee, Iroha) has been selected as the 30th model for Pocari Sweat of Dong-A Otsuka. Earlier, member Wonhee served as ...