Small businesses often lack the revenue necessary to cope with multiple product failures. To prevent this problem, many small companies create a product concept to test a proposed product's potential ...

There was a time when a product’s success was measured by its ability to reach market saturation in record time – and for retail, that meant broad, ubiquitous distribution. My, how times have changed, ...

Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Launching a product will not happen over night. It takes time, horsepower, creativity and smarts to launch a successful product. We will walk you through each stage, from concept to launch, to help ...

Product planning is the process of creating a product idea and following through on it until the product is introduced to the market. A small company must also have an exit strategy for its product in ...

Neural Concept’s end-to-end 3D AI platform empowers 70+ OEMs and Tier 1s across verticals including automotive, microelectronics and consumer electronics. At CES, the company will host invite-only ...

Naming a new product is one of the most challenging and important marketing decisions you will make. With all of the products on the market today, how do you win the attention of the consumer? What ...