Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

A firm's pricing strategy, product distribution and promotional strategies form three-fourths of the product marketing mix, or four P's of marketing. This is the combination of factors that contribute ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

NEW YORK and SAN DIEGO, Sept. 17, 2019 /PRNewswire/ — Artivest, the leading independent digital platform for alternative funds, today announced that Sheldon Chang has joined the firm as Head of ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...

Jessica Hatzis explains why true brand strategy isn’t fluffy marketing jargon, but the invisible architecture that shapes ...

WOBURN, Mass., April 28, 2025 /PRNewswire/ -- Global Trust Company (GTC), a leading provider of institutional trust and investment solutions, announced a strategic expansion of its business ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. In mid-2017 Nike unveiled its plan for growth called the ...

Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...