Only 5% of new products succeed after launching, which highlights the importance of having an effective launch strategy. In this article, I’ll share the steps you need to follow to launch your new ...

Nothing has begun teasing the launch of its next product. This could be the Nothing Ear 3, though some cryptic teasers indicate that another product could be on the cards. Nothing will share more ...

In fact, 85% of shoppers say that shelf arrangement is an important or very important factor influencing their in-store ...

Technology brands, especially those that offer highly specialized, complex products and services like SaaS, security or data management, fight an uphill battle in marketing and selling. Across all ...

Launching a product is never just about the product. As I write this, my two-and-a-half-year-old company, Hugimals World, is preparing to roll out Hugarounds—a new line of warmable weighted plushies ...

Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Understand your customers’ emotional motivations beyond mere utility when positioning your product. Be mindful of how pricing impacts consumer perceptions of quality. A significantly low price point ...

A leading global consulting firm on how to achieve new product launch success rates far above industry averages. New product launches are risky. But disciplined innovation practices lead to success ...

Lower consumer spending and higher unemployment can make a recession seem like an inauspicious time to take a new product to market. Subscribe to our newsletter for the latest sci-tech news updates.

The iPhone 17 series appears to be quite a success for Apple. The iPhone 17 Pro Max sold out within minutes on Friday, while the iPhone 17 Pro and standard iPhone 17 sold out over the weekend. Even ...

The rules and regulations around launching food products and ingredients vary from market to market. But one general rule holds true: at some point, you will need to prove your product meets various ...

A big problem for Apple (NASDAQ: AAPL) these days is a lack of growth. Consumers simply aren't seeing a compelling reason to upgrade their iPhones. With a rollout of some artificial intelligence (AI) ...