LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their latest article on finding the right mix for a product marketing strategy.

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

A marketing strategy is simply a clear statement on how a marketing professional intends to present a product to the public, taking into account the target audience, product benefits and marketing ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their new product marketing strategy on the natural food ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to product marketing strategy, brand loyalty has a significant impact on individual purchasing decisions, but ultimately it ...

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects ...

In recent years, product marketing has shifted focus from product to portfolio (product, industry and solutions). With a wide range of roles and responsibilities, when I ask other teams what product ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Cody Low According to the ...

In the early days, my company sold one product. Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. And as a result, in ThirdLove’s building ...

Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

Running a startup is a stressful job. It is one of the undeniable facts of the startup ecosystem. Apart from expenses to maintain the staff, miscellaneous office expenses and overhead costs, startups ...