In the music business, creating the music is just half the battle. You have to find a way to let people know about your music. At this stage, it's time to treat music like a business. If you feel you ...

A marketing plan is an essential planning element for a new small business. The marketing plan describes the products and services of the business, identifies the customers and creates a strategy by ...

Nailing your content-promotion strategy can dramatically increase your leads, improve conversions and rapidly spike your brand awareness. And the good news here is that content promotion is usually ...

If you have not considered which of your employees may be ready for advancement, now is the time to think about it. Remember, seasoned talent from outside the company is scarce so it is best to ...

You’re a marketer trying to increase the presence of your brand. You’ve hopped on the content marketing train to try and ride the wave and gain some positive attention. You have your content, so now ...

Every business needs a marketing plan – a systematic approach to attracting the consumers you hope will become your customers. A marketing plan is a prime component of your business plan; your ...

In today’s hyper-saturated, hyperlocal and hyper-social world, it’s almost impossible to think about a marketing plan that doesn’t use or consider using influencer marketing to launch, grow and ...

Hong Kong’s Oxide Pang, Japan’s Ogigami Naoko and Taiwan’s Tsai Ming Liang are among 27 prominent Asian helmers who will gather at Haeundae Beach in October to unveil new pics at the Pusan Film ...

SEOUL -- Veteran filmmakers will mingle with aspiring first-timers at the 10th anniversary edition of the Pusan Promotion Plan, set for Oct. 8-11. The PPP will feature 35 projects from 18 countries in ...

I’m writing this post to the Robin of 10 years ago. A little background is needed to understand why. I held the same title in my last company for eight years. At the time, it bothered me some. And I ...

IT'S A NEW PLAN, BUT THE White House is turning to a familiar face to help sell it. When Bill Clinton unveils his health-care package this week before a joint session of Congress, former surgeon ...