The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...
Anheuser-Busch's Stella Artois brand is fizzing up product awareness with a season-long campaign that enables OpenTable users to receive special surprises upon booking reservations at participating ...
If you want to get any sort of ROI from your content marketing efforts, creating content is only half the game. To truly succeed, you have to make sure your content is being seen and shared by the ...
Video is a remarkably engaging medium. It enables you to share your stories visually and dynamically, and when you couple such a creative outlet with social platforms, you create opportunities to ...
The tourism industry is unlike any other because, instead of a product, you are selling a place and all the things it has to offer. You are competing with the entire world every time you promote ...
Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...
Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...
Opinions expressed by Entrepreneur contributors are their own. Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and ...
One of the primary goals of marketing is to capture and hold the attention of the public. Campaigns that do this successfully not only raise the visibility of a company's brand, but also place the ...
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