Wanna save some lettuce on your next drive-thru burger? Find out if that value meal is really a deal, or you've been played ...
Did your heart start pounding a little bit more? Did that jacket or shoes that you weren’t searching for just become 100% ...
More than you might think. We’re not talking about a few cents here. We’re talking about pricing psychology, which is explained in this infographic from Wikibuy, a browser extension that finds lower ...
Beyond psychology, businesses will also face systems issues with the gradual disappearance of the penny. Cash transactions will need to be rounded to the nearest five cents. For retailers, this will ...
SmartMoney reporter Quentin Fottrell visits Mean Street to discuss J.C. Penney's use of round numbers in pricing and how some retailers use psychology when setting their prices. Photo: AP.