Even with gas prices nearing record highs, tourism officials in Michigan remain optimistic for the busy spring and summer ...

MICHIGAN — As New Yorkers pack subway cars, Texans sweat in sprawling heat and Ohioans dream of being Michiganders, their screens will flash with images of tulips blooming in Holland, waves crashing ...

LANSING, MI — The beauty shots of Michigan’s lakes, sand dunes, and bustling downtowns inspired more than 1.5 million vacations last year, according to a new Pure Michigan report. The 2025 report ...

GRAND TRAVERSE COUNTY — Grand Traverse Pie Company and Pure Michigan are partnering to celebrate state tourism and agriculture with a specialty dessert called Fresh Coast Pie. The pie commemorates the ...

The Michigan DNR announced the winners of the prize packages on Thursday.

More than 500 of the state’s tourism and hospitality leaders, industry partners, meeting planners, economic development professionals and travel industry types gathered at the Pure Michigan Governor’s ...