Purple certainly isn't a color for the faint hearted, it's a shade that can smell your fear. Here's how to conquer it through ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

It's only natural to be curious about effortless ways to incorporate more color into your wardrobe, especially if you're trying to figure out how to wear purple, one of spring's top color trends.

Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

Illustration by Aurélia Fronty Q: I’ve heard that purple was called the royal color because purple dye used to be scarce. Why didn’t people just combine blue and red? Dan Warnock | Baker ...

PPG has named Purple Basil as its 2025 Automotive Color of the Year, per its annual global automotive color report. GM offers ...