Madison Logic, a provider of B2B lead generation solutions, this week announced the addition of two new products, targeting the market for analytics, retargeting and lead nurturing solutions. The ...

Delivering retargeted ads to mobile users is a challenging practice. Marketers must decide whether the same consumer browsed through multiple mobile sites and apps, then evaluate the extent to which ...

If you’re an in-house online marketer like me, no doubt your inbox also seems to be coming increasingly inundated with solicitations to try the exciting world of retargeting or remarketing or ...

Perfect Audience, a provider of self-service retargeting solutions for mid-tier marketers, has launched new solutions for Facebook dynamic ads and Twitter's tailored audiences. To use the Perfect ...

In a time when almost all ecommerce players use retargeting as a way to multiply their revenue, the smarter your approach is, the better. In this highly competitive environment, marketers are shifting ...

Criteo is transitioning from a cookie-dependent retargeting tool to a SaaS adtech provider. The decline of the retargeting revenue line is already priced into the company's valuation, while the growth ...