Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger ... Federer and Elmo playfully clearing up any confusion around On's brand name and logo ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.

Before Federer joined Bill Gates for the "Match for Africa 4" charity event, he stopped by Portland to pay a visit to Nike's headquarters ... hundreds—all wearing Roger Federer shirts.

A prodigy at 21, he's leaving legends Rafael Nadal and Roger Federer in his ... lang=en The association of Nike with Rafa is immensely popular. The iconic raging bull logo on the tennis legend's ...