Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

This time, it’s swapping blue for a metallic black and white logo. According to Max, the color change is part of a larger refresh. Max says the standalone logo will be in the black-and-white color ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same ...

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Discovery's (WBD) Max streaming ... reporting that WBD was eyeing a color change to the logo, noting that it will most likely be "some combination of black and white" and that "the color of ...