Businesses wishing to promote a new product are often faced with a competitive marketplace. This is where product samples come in handy. Offering product samples to prospective consumers is beneficial ...

The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

It can be daunting to come up with a daily schedule for your marketing when you’ve got so many channels available. You’ve likely asked yourself: How do I come up with a daily task list that serves my ...

At Gordon Grade Coffee Company's office in Midtown Manhattan, 2,000 individual servings of Dr. Drip's eco-friendly premium drip coffee are ready to be shared with the masses. The start-up plans to ...

Drug samples used to be de rigueur for the majority of pharmaceutical sales calls. As new data show, the goal of getting samples into the hands of doctors or patients is falling out of favor, and the ...

Distributing samples and money-off coupons online is key to building consumer interaction, new research suggests. A survey of nearly 7,000 consumers conducted by Bounty Insight on behalf of Diss ...

Personal skincare line Schick is loading its print pages with mobile calls-to-action to drive product samples. The print ads are appearing in the May issue of Marie Claire magazine. The campaign is ...

As any regular commuter on public transport will tell you, field marketing is a great way of acquiring a free drink for lunch, a mid-morning snack bar or some deodorant for an after-work gym session.

Despite busier schedules and less time for a detail, most primary care physicians (PCPs) prefer to receive samples directly from a sales rep, in person, according to a DTW Marketing Research study.