1967: Sears creates DieHard batteries. 1968: The Christmas catalog is re-christened the Wish Book. 1973: The Sears Tower, then the tallest building in the world, becomes Sears's new home in Chicago.

Sears, Roebuck & Company is credited by the National Christmas Tree Association as ... the name of the catalog officially changed to the "Wish Book," per the source. The 1960s saw other big ...

As customers lauded the catalogue’s variety in helping fulfill the Christmas wishes of children across the content, Sears officially adopted the “Wish Book” name in 1968 with a mammoth 605 ...

Sears offered live animals through its mail-order catalogs from 1956 to 1964. However, versions of those catalogs — possibly including an alleged 1956 Sears Christmas book featured in popular ...