My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.

One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

I hate the Elf of the Shelf trend. For most children, Santa and his elves are the most exciting part of Christmas. However, I ...

The creators of the beloved holiday tradition, The Elf on the Shelf, talk about the origin of the story and the latest developments in their business.

Principal Erica Cobb at Glenwood Middle School in Findlay, Ohio, transformed herself into an Elf on the Shelf to the delight of students.

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

A towering Elf on the Shelf has returned to the Scottsdale Promenade, once again becoming one of the Valley’s most ...