The impact of the COVID-19 pandemic will affect both current and future generations. Because of the scale of this pandemic, many experts say there will be irreversible changes to the economy, how ...

Interactions, a leader in innovative retail services and experiential marketing for retailers and brands, discovered that despite differences in shopping patterns between men and women, the two ...

Retailers consumed with survival might find it hard to plan ahead for the holidays as they normally would this time of year. But there’s a strong argument that it matters now more than ever. That’s ...

During the pandemic, online shopping experienced a notable uptick as more consumers became comfortable with the technology. And while the trend has been largely consistent throughout the pandemic, the ...

With holiday shopping season around the corner, retailers will have to decide how to gear up for mobile and tablets this time around. Mobile sales as a percentage of total Web site sales hit 16 ...

Artificial intelligence (AI), once seen as a futuristic concept prevalent only in science fiction, has now permeated our ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

A crisis like the COVID-19 pandemic accelerates shopping trends. Before COVID-19, shoppers were gaining more control in the shopping battleground. When the 2020 pandemic hit, this movement exploded, ...

With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives’ impact on consumer shopping behavior and ...

Recently, we announced the results of a survey on the impact of Coronavirus on purchase decisions and behavior which found that overall all generations are worried about Coronavirus, and Millennials ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. The coronavirus pandemic will have a profound impact on ...

Do you shop ‘til you drop? Do you find yourself buying things impulsively, feeling good in the moment, and later regretting it...or find yourself clicking the buy now button into the wee hours, when ...