Simon Sinek is most revered for his 2009 TED Talk about the concept of “why,” and his “Golden Circle” theory. The classic American Dream has long been to get married, buy a house, and have kids. But ...

One person with no problem reaching a large audience is Simon Sinek. He is an author and leadership expert. His TED Talk, "How Great Leaders Inspire Action," has more than 14 million online views. His ...

In this exclusive Inc. interview, Sinek explains how he arrived at his new thinking and how it applies to leaders today. But his real goal? He hopes to inspire everyone who reads it to immediately ...

All brands strive to be memorable but it is not that easy. With so many companies vying for consumer attention, creating a brand that truly resonates with your target audience can be challenging. This ...

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Simon Sinek is a bestselling author and leadership expert whose TED Talk, “How Great Leaders Inspire Action,” has been viewed over 40 million times, making it one of the most popular TED Talks of all ...

“Optimism is not a denial of the current state, it’s a belief that the future is bright,” the business coach and best-selling author of Start With Why (2009), Leaders Eat Last (2014), and The Infinite ...

Simon Sinek is the author of TOGETHER IS BETTER: A Little Book of Inspiration (Portfolio, 9/13/2016). With a bold goal to help build a world in which the vast majority of people go home every day ...

On a recent episode of his popular podcast "A Bit of Optimism," host Simon Sinek asks restaurateur Will Guidara the question "Should you do business with your friends or should you not mix the two?" ...

It's hard to resist a good gossip session at the office. Just don't confuse gossip with venting, says leadership expert and bestselling author Simon Sinek. "To get on a call with a colleague and vent ...