It's hard enough to please the general public with a new logo, but impressing sports fans is a whole other battle, as ...

Texas Tech unveiled new logos and plans to gradually replace all of its old logos over the next few months. The university ...

The logo stayed flat until 2000, when the university beveled it to make it look more modern, similar to Texas A&M's. While ...

AI judging, sports betting and global expansion mark the dawn of a new era Action sports lovers, now hear this. The X Games, which has held its Winter X in Aspen, Colorado for 25 consecutive years, is ...

Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.

The NCAA's Division I Committee has recommended a proposal that would allow schools to sell space for up to three logos on ...

An NCAA committee has proposed a change to rules barring commercial logos on uniforms in a move that would clear the way for ...

Pickleball made a high-profile debut on India’s biggest entertainment stage as the Indian Pickleball League (IPBL), ...