Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results. In the SEO world, when we talk about how to structure ...

This week’s Ask an SEO question comes from Julie, who asks: “For the content clusters, is it helpful to have them grouped under a topic URL? For example, if you are talking about resources for ...

While many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Internal linking, however, is often overlooked. A ...