February 22, 2007 Eleven of the most innovative toys were recognized at the seventh annual T.O.T.Y. (Toy of the Year) Awards ceremony, last week. The annual Toy of the Year award, representing the ...

Mattel Inc.’s third-quarter profit jumped 6% as Barbie sales and early shipments of TMX Elmo help fuel a turnaround at the world’s largest toy manufacturer. The El Segundo, Calif., toy manufacturer ...

In 1996, Tyco launched a toy called the Tickle Me Elmo that cost a mere $30 (£15). If you're not familiar with it then check it out on Wikipedia. It was so popular that parents attacked a Wal-Mart ...

Elmo, that giggly red monster who stars in a show within a show during "Sesame Street," was an instant hit upon release in September for the Christmas-driven toy season. Others may emerge, but brisk ...

Sought-after toys such as Mattel's TMX Elmo, Sony's PlayStation 3, and Nintendo's Wii have made big headlines this season. But have you heard about Butterscotch the Pony? Toy analyst Chris Byrne says ...

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That the evil TMX Elmo, insanity-inducing gift of last christmas, won the "Overall Toy of the Year" award at the Toy Industry Association's annual award show in N.Y. (Apparently scheduled to hit town ...

There are a few news stories you can pretty much guarantee to see during the holiday season these days. Ones about air travel anguish, fried turkey fiascos and desperate parents battling tooth, nail ...

Barbie sales and early shipments of TMX Elmo helped fuel a 6.1% rise in third-quarter profit at toy maker Mattel Inc. The latest results indicate favorable business as the El Segundo, Calif., company, ...