Peacock and Telemundo also broadcast Sunday’s USA vs. World matchup. By Rick Porter Television Business Editor NBC’s first telecast of the NBA All-Star Game since 2002 brought in strong ratings.

While the NBA’s “USA vs. The World” All-Star Game format drew rave reviews, it’s likely the lead-in and lead-out programming on NBC that helped lift the game to a 15-year viewership high. According to ...

NBA All-Star Weekend is back, and the league is trying out a brand new format. The All-Star Game will pit the U.S. against Team World, with the U.S. players split into two teams. The new format comes ...

Give the NBA credit. At least they’re trying. For the fourth-straight season, the NBA All-Star Game will have a new format when players take the court Sunday night. This year it’s U.S. players versus ...