A study commissioned by the Coalition for Innovative Media Measurement (CIMM) over the summer suggests the TV industry still can’t agree on the point of panels. In fact, TV measurement panels are so ...

Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement ...

TV ad measurement may still be a mess, but identity can help bring some order to the chaos. The cornerstone of TV measurement is viewership data, said Benjamin Vandegrift, VP of measurement solutions ...

Captify Australia, the leading search intelligence platform for the open web, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (March 19th, 2024) ...

The expansion of premium video content platforms has publishers, advertisers and media agencies scrambling to navigate differences in reported audience metrics from multiple sources. Programmers ...