Patient testimonial videos on the brand.com homepage for Premarin, an estrogen tablet manufactured by Wyeth (now Pfizer), overstated the drug’s efficacy and minimized risks, while a journal ad for ...

Verizon-backed digital wireless service visible has debuted an ad campaign in partnership with content agency Jelly that puts New York City actors to work by acting out dramatic cell phone testimonial ...

People approach Ruth Limtiaco all the time to say they have seen her photo or heard her voice on the radio. It’s not because she’s a public relations executive — it’s usually about her advertisements ...

Finance of America Reverse (FAR) has announced the launch of a new advertising campaign, which includes the creation of a dedicated commercial to air on television after the company has been ...

There's a lot of marketing advice out there for online businesses. Whether you're a retail business trying to drive sales online, a SaaS company trying to get leads or anything in-between, there are ...

For the last 11 years, the Nevada Development Authority has used often-controversial advertising strategies to lure businesses from Southern California to the Silver State. But this spring, the ...

On the surface, Janie and Shawn share little beyond their small-town Western Pennsylvania roots. But now, they are sharing 15 minutes of fame, thanks to their testimonials in ads supporting Joe Biden ...

LOS ANGELES - A week after Columbia Pictures disciplined ad executives for creating a fictional critic to tout their films, the studio admitted that two employees posed as fans in a television ...

Some of the country’s biggest and most prestigious cancer treatment centers are using misleading testimonials that don't disclose their results aren't typical, according to a watchdog report. Out of ...