Mattel has reclaimed highly coveted rights to create action figures and collectibles based on DC characters such as Batman and Superman starting in the second half of 2026. “It's a huge deal. You're ...

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way.

A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and the ...