In 2025, color is power and your ... “People are using plum eyeshadow because it’s less intense than creating a smoky eye with a black and brown shadow,” she says. “It still gives you ...

Here, learn how to imbue more plummy color in your makeup routine across the eyes, lips, and cheeks. “I often reach for plum eyeliners instead of the harsher black kohls; it creates a soft depth ...

These deep cranberry shades embody the changing colors of leaves and Thanksgiving ... "The darker and more nearly black, the ...