Retailers use marketing techniques to get you to spend more, like creating a false sense of urgency or creating artificial discounts. Outsmart the gimmicks with these tips.

The role of email marketing is to communicate and engage with your customers. Yet, in a saturated market, it can be challenging to get off the ground, and get it right. In this guide, we’ll walk you ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Q-tips is trying to make a bigger splash with its marketing through the introduction of jumbo-sized versions of its cotton swabs and an accompanying digital-first campaign, per details shared with ...

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion ...

Marketing automation has more to offer than simple email flows. In this free webinar, discover how automation can increase efficiencies across all channels and all stages of the buying cycle to save ...

Melleka Marketing keeps the process simple: clear goals, consistent execution, transparent reporting and weekly improvements. The mission is to make digital marketing accessible, measurable and ...

Search engine optimization (SEO) is the finest thing that ever invented on the internet. The simple yet tricky way to enlarge your business activities and to make your products popular is none other ...

The email marketing audience can be broadly split into two categories: desktop and mobile. Confusingly, a tablet device can sometimes fall into one or other of these pots, or occasionally form a third ...