In an age where premium and ‘step up’ beers are experiencing unprecedented growth in popularity, mainstream beers like Tooheys New were fast becoming out of date and undervalued. Tooheys NEW was ...

Lion is reviewing its media buying requirements. The iconic Australian and New Zealand beer group, which has brands including Tooheys, XXXX, Hahn, Swan and Emu Bitter, has launched a periodic review.

With thanks to: Backy, Bowman, John, Pete & James. Alex, Chris, JTI, Brendan & everyone else at S&S. John, Ben, Todd, Anna, Noush & all the rest of the Lion Nathan team. Everyone involved at Zenith ...