The iconic toy company Toys “R” Us is facing backlash online after releasing a short promotional film generated almost entirely by artificial intelligence (AI). The film, made using OpenAI’s new ...

On Monday, Toys “R” Us announced that it had partnered with an ad agency called Native Foreign to create what it calls “the first-ever brand film using OpenAI’s new text-to-video tool, Sora.” OpenAI ...

A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online, saying in an interview with NBC News that the company would add generative ...

Remember the days of walking into a Toys “R” Us store? The endless aisles of toys, the excitement of spotting the latest must-have item and the towering presence of Geoffrey the Giraffe? Well, the ...

Toys R Us touted the release this week of the first “brand film” created by OpenAI’s Sora, which generates video from text instructions. But the online commercial promoting the current state of the ...

"We weren't going to hire a giraffe," Toys R Us Studios President Kim Miller Olko says of the AI mascot in the video. Gael Cooper CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture ...

The spot, which is garnering mixed reviews online, tells the brand's origin story via the highly anticipated tool from the company behind ChatGPT. By Kevin Dolak Revived retailer Toys ‘R’ Us is the ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Retailer Toys R Us taps into AI-generated ...

Gen Z is particularly fond of pickles, while other consumers focus on health benefits. Toys R Us has long touted the power of imagination and make-believe in fostering human development and creativity ...

Toys “R” Us has released a video ad, one of the first from a major brand that was created almost entirely by generative artificial intelligence. The minute-long video depicts Toys “R” Us’s late ...

A temple to the gods of molded plastic and parental bankruptcy, Toys 'R' Us is Charles Lazarus’s glittering gift to sugar-rushed children and their exhausted guardians. With Geoffrey the Giraffe ...