Trix is back to its original rainbow tricks. The people have spoken and rest assured, Trix will be back to their beloved and artificially neon-colored ways come October. On Thursday, General Mills ...

Silly Rabbit, Trix are for everyone who missed the iconic fruity shapes. General Mills Inc., the parent company of Trix, announced Monday it’s bringing back the beloved cereal shape of the 90s and ...

General Mills is bringing back the version of Trix cereal that turned eating breakfast — the most important meal of the day — into something we wanted to do. Fruity shapes are making their highly ...

Watch as a group of British school boys tries General Mills' Trix cereal for the very first time! From their surprised ...

Cereal Partners Worldwide’s very first NFTs (Non-Fungible Tokens) have dropped on Opensea.io, commemorating the launch of the TRIX® Breakfast Cereal brand in the Middle East & North Africa (MENA). The ...