As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

The new advertising formats are accessible in TikTok Ads manager through buying objective ‘Product Sales.’ Advertisers can utilize these new shopping ads with or without an e-commerce store on TikTok.

Good news, everyone! Instagram is launching new types of ads. OK, we were joking about the "good" part. Instagram's parent company Meta announced the change on Tuesday, detailing several new types of ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...