Uber may have been the target of considerable (and deserved) flack for its new logo in February, but the rideshare company has bigger design challenges on its mind than simply rebranding.

Your’s truly came up with some very lame options, before doing the right thing — let the designer lead. Travis should’ve done that with the new Uber logo! Shalin Amin — if ‘He ...

The biggest players all seem to have something in common with Uber. And so do companies in some other industries. Hailo The Twist: It's like Uber, but just for cabs. Signature Move: Playing nice ...