The once harmonious relationship between Stephen Curry and Under Armour appears broken beyond repair. After 12 years as the face of Under Armour basketball, Curry split from the Baltimore-based brand ...

View post: 6 Best Bets for the Valero Texas Open View post: Walmart’s $5 ‘Everyday Carry’ Pocket Knife Is the Ultimate Budget Tool for Your Glovebox or Camping Kit Athlon Sports aims to feature only ...

All good things must come to an end, and today is one of those days. Under Armour has unveiled Stephen Curry's 13th and final signature basketball shoe. After 12 unforgettable years, marked by ...

The separation was supposed to be clean. Instead, it became public. For Stephen Curry, a long-time partnership ending quietly has turned into a modern business dispute playing out through social media ...

Stephen Curry is officially in sneaker free agency, and the drama feels bigger than any playoff series. After a messy split with Under Armour and uncertainty surrounding the future of Curry Brand, a ...

Under Armour reportedly shifted close to 500,000 Instagram followers from Curry Brand to UA basketball. In November 2025, Under Armour and Stephen Curry announced the end of their 13-year partnership.

After missing several games due to knee soreness, Philadelphia 76ers center Joel Embiid is back to dominating the paint during NBA games. Even better, Embiid is doing it in his first signature ...

It's been a wild week for Steph and the Curry Brand. Kind of sounds like a band, and has the drama of one, too. Earlier this week, we broke a story about Under Armour walking back their promise to let ...