Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social ...

The Interactive Advertising Bureau (IAB) has updated the industry's 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech, and legal experts. The ...

YouTube appears to have removed the close button from side panel ads. The removal of the button means that mobile ad side panels can no longer be dismissed. YouTube is a fluid platform where changes ...

Meta is making a significant change to how we define and report “clicks” in our attribution tools. In the current approach, Meta, like other social platforms, has historically counted a wide range of ...

If you're a parent, you're used to repeating yourself. And Google was founded in 1998, so the organization is realistically in the age of parenthood, right? As a parent who has to endlessly repeat the ...

It will count only link clicks for website and in-store conversion attribution, moving conversions resulting from shares or saves into a separate attribution category.