Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

Now that this December 2025 core update is done, you can start to dig in to see how you are your clients were impacted. You ...

Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates. Google explicitly confirms it makes ...

Google's December 2025 core update leads this week's SEO Pulse, alongside Preferred Sources expansion and social insights in Search Console.