Psychographics is a powerful tool for B2B marketers to understand their target audience and create more effective marketing campaigns. It involves studying the attitudes, values, interests, and ...

During the Jurassic ages of marketing, marketers would have monologues with their customers using TV, radio etc. and the only form of targeting they could do was based on whatever data they had about ...

Co-Founders Ran Mullins and Brent Walker Launch Psympl, Introducing Advanced Audience Personalization Technology to Automate Content Creation and Drive Deeper Engagement for Consumer Acquisition & ...

Psychographic data contribute to health care promotion by providing a marketing tool for the health care manager. A complete knowledge of the patient populations' characteristics provides the health ...

Marketers have been using consumer segmentation models (also known as psychographics) for years to help track buying behavior and shape the customer experience. The same approach to classification of ...